INDIVIDUAL COACHING. BUILT AROUND YOU.Based in Scotland · Coaching online

SHOOT THE RUNNER FITNESS

ONLINE
PERSONAL
TRAINING.

Get stronger. Get fitter.
Build something you can keep doing.

Online coaching for UK beginners building strength, people returning to fitness and beginner runners. An individual programme and weekly support that fit your goals, equipment and actual week.

20+ yearsof instructional &
coaching experience
Will standing on a rocky hill summit in misty conditions
YOUR COACHWillArmy PTI · Personal trainer · Endurance athlete
STRENGTHCONDITIONINGCONSISTENCYREAL LIFE

01 / THE COACHING

A programme is the start.
Coaching keeps it working.

Your training should have a purpose and fit the time and equipment you have. We build it together, then adjust it as you progress.

01

Your training.
Your starting point.

An individual programme in Everfit, with exercise guidance and a clear plan for each session. Built for your ability, goals and available equipment.

Gym, home or a mix of both.

02

A coach.
In your corner.

A weekly 30-minute video check-in to review progress, talk through what’s working and make changes. Direct messaging for questions between weekly check-ins.

Messaging support · 08:00–20:00

03

Progress.
Beyond the session.

General guidance on nutrition, protein, hydration and recovery. We look at your wider habits as well as your workouts, so your plan stays realistic.

Training is one part of your health.

WHO IT’S FOR

UK beginners who want to build strength, people returning to fitness and beginner runners looking for a clear plan and individual support. Your starting point shapes your programme.

Shoot the Runner Fitness shield logo
PERSONAL COACHINGPERTH, SCOTLAND

02 / MEET YOUR COACH

I’m Will.
I coach people.

20+ years of instructional and coaching experience, from the Army to personal training.

I’m a qualified and insured personal trainer and an Army PTI, with a Level 3 Personal Training qualification and a Certificate of Higher Education in Fitness.

My own training has taken me through marathons, mountain and hill running, Spartan events, endurance cycling and ski racing. That experience shapes how I coach: a clear purpose, sensible progression and training you can sustain.

Qualified & insured PTArmy PTIFunctional Fitness CoachSpartan athleteMarathon runnerMountain & hill runnerEndurance cyclistRace-trained skier

03 / GETTING STARTED

A conversation.
A plan. Then we get to work.

  1. 01

    We talk.

    A free 30-minute consultation about your goals, training history and what fits your life. We work out whether the coaching is right for you.

  2. 02

    I build your programme.

    After onboarding and health screening, you get your individual programme in Everfit. We agree a starting point and the progress we’ll track.

  3. 03

    We keep adapting.

    You train. We review in a weekly 30-minute video check-in. Your programme changes with your progress, feedback and circumstances, with support between weekly check-ins.

04 / THE ORIGINAL EIGHT

THE
ORIGINALS.

The founding offer is available.
The full coaching service.
A rate protected for 18 months.

001002003004005006007008

The Original Eight

FIRST 8 CLIENTS

£99/ month

Your monthly rate is guaranteed for 18 months from joining.

Ask about The Original Eight

Founding memberships are available. Ask Will about joining.

Online coaching

STANDARD MEMBERSHIP

£129/ month

Standard pricing after the founding eight memberships are filled.

Talk about your training

The same coaching service at both rates.

EVERY MEMBERSHIP INCLUDES

  • Individual training programme in Everfit
  • Exercise guidance & programme adjustments
  • Weekly 30-minute video check-ins
  • Direct messaging & ongoing support
  • Progress reviews & accountability
  • General nutrition & recovery guidance
3-month minimum commitment.After that, two weeks’ cancellation notice. Full terms are provided before you sign up.

05 / A FEW QUESTIONS

Before
you start.

Can’t find what you need?
Get in contact with Will.

Do I need to be fit already?

No. Your programme starts from your current ability and experience. The consultation helps us decide what’s appropriate and what you want to work towards.

Do I need a gym membership?

No. We can build around a gym, home equipment or a combination. We’ll discuss what you have access to and what’s practical for your goals.

Can I buy a standalone programme?

Yes. The Couch to 5km + Strength plan is a flexible 12-week PDF for adult beginners who can comfortably walk for 30 minutes. The gym and home editions cost £14.99 each or £19.99 together. Each includes three runs and two strength sessions a week, with weeks you can repeat. These written plans are for independent use; app access, exercise videos, check-ins and personal coaching are not included. Other eight-week Everfit programmes are coming soon.

How often are the coaching check-ins?

Online coaching includes a weekly 30-minute video check-in with Will. We review your progress, discuss how training fits your week and make programme adjustments. You can also use direct messaging for questions between weekly check-ins.

What happens in the free consultation?

We spend around 30 minutes discussing your goals, training experience, available time and equipment. You can ask questions and we’ll decide whether the service is a good fit. Enquiring doesn’t commit you to joining.

What does nutrition guidance cover?

General advice on balanced eating, calories, macronutrients, protein and hydration. Coaching also considers recovery and everyday habits. Clinical nutrition needs belong with an appropriately qualified health professional.

How does The Original Eight offer work?

The founding offer is available. The first eight clients join at £99 per month, with that rate guaranteed for 18 months from joining. The standard rate is £129 per month after those memberships are filled. Both receive the same coaching service, including weekly 30-minute video check-ins. The minimum commitment is three months, followed by two weeks’ cancellation notice.

07 / YOUR NEXT STEP

LET’S TALK
TRAINING.

A free 30-minute consultation.
Tell me where you are and where you’d like to get to.

shoottherunnerfitness@pm.me

WillOnline coaching across the UK · Based in Perth, ScotlandMessaging hours · 08:00–20:00

Start the conversation

Write a quick introduction. You’ll review and send it from your email app.

We’ll cover health screening during onboarding. Keep medical details out of this first enquiry.

Opens your email app. Nothing is sent automatically.