Your training.
Your starting point.
An individual programme in Everfit, with exercise guidance and a clear plan for each session. Built for your ability, goals and available equipment.
Gym, home or a mix of both.
SHOOT THE RUNNER FITNESS
Get stronger. Get fitter.
Build something you can keep doing.
Online coaching for UK beginners building strength, people returning to fitness and beginner runners. An individual programme and weekly support that fit your goals, equipment and actual week.

01 / THE COACHING
Your training should have a purpose and fit the time and equipment you have. We build it together, then adjust it as you progress.
An individual programme in Everfit, with exercise guidance and a clear plan for each session. Built for your ability, goals and available equipment.
Gym, home or a mix of both.
A weekly 30-minute video check-in to review progress, talk through what’s working and make changes. Direct messaging for questions between weekly check-ins.
Messaging support · 08:00–20:00
General guidance on nutrition, protein, hydration and recovery. We look at your wider habits as well as your workouts, so your plan stays realistic.
Training is one part of your health.
UK beginners who want to build strength, people returning to fitness and beginner runners looking for a clear plan and individual support. Your starting point shapes your programme.

02 / MEET YOUR COACH
20+ years of instructional and coaching experience, from the Army to personal training.
I’m a qualified and insured personal trainer and an Army PTI, with a Level 3 Personal Training qualification and a Certificate of Higher Education in Fitness.
My own training has taken me through marathons, mountain and hill running, Spartan events, endurance cycling and ski racing. That experience shapes how I coach: a clear purpose, sensible progression and training you can sustain.
03 / GETTING STARTED
A free 30-minute consultation about your goals, training history and what fits your life. We work out whether the coaching is right for you.
After onboarding and health screening, you get your individual programme in Everfit. We agree a starting point and the progress we’ll track.
You train. We review in a weekly 30-minute video check-in. Your programme changes with your progress, feedback and circumstances, with support between weekly check-ins.
04 / THE ORIGINAL EIGHT
The founding offer is available.
The full coaching service.
A rate protected for 18 months.
£99/ month
Your monthly rate is guaranteed for 18 months from joining.
Ask about The Original EightFounding memberships are available. Ask Will about joining.
£129/ month
Standard pricing after the founding eight memberships are filled.
Talk about your trainingThe same coaching service at both rates.
EVERY MEMBERSHIP INCLUDES
No. Your programme starts from your current ability and experience. The consultation helps us decide what’s appropriate and what you want to work towards.
No. We can build around a gym, home equipment or a combination. We’ll discuss what you have access to and what’s practical for your goals.
Yes. The Couch to 5km + Strength plan is a flexible 12-week PDF for adult beginners who can comfortably walk for 30 minutes. The gym and home editions cost £14.99 each or £19.99 together. Each includes three runs and two strength sessions a week, with weeks you can repeat. These written plans are for independent use; app access, exercise videos, check-ins and personal coaching are not included. Other eight-week Everfit programmes are coming soon.
Online coaching includes a weekly 30-minute video check-in with Will. We review your progress, discuss how training fits your week and make programme adjustments. You can also use direct messaging for questions between weekly check-ins.
We spend around 30 minutes discussing your goals, training experience, available time and equipment. You can ask questions and we’ll decide whether the service is a good fit. Enquiring doesn’t commit you to joining.
General advice on balanced eating, calories, macronutrients, protein and hydration. Coaching also considers recovery and everyday habits. Clinical nutrition needs belong with an appropriately qualified health professional.
The founding offer is available. The first eight clients join at £99 per month, with that rate guaranteed for 18 months from joining. The standard rate is £129 per month after those memberships are filled. Both receive the same coaching service, including weekly 30-minute video check-ins. The minimum commitment is three months, followed by two weeks’ cancellation notice.
07 / YOUR NEXT STEP
A free 30-minute consultation.
Tell me where you are and where you’d like to get to.